I heard this suggestion at Northwestern's Kellogg School of Management bi-annual coach's meeting last week and perhaps it is old news to you. To see what key words people are using to search for you:
1. Click on your name on your profile to get to your Dashboard
2. Under your Dashboard, Search Appearances
3. Scroll down to see Keywords that searchers used.
When I did, I was pleased to see that the words were mostly ones used in the "title" under my name. See what comes up when you do this search.